Emalls of America offers
shoppers, both local, national and international the opportunity to make
secure purchases from the safety, convenience and privacy of their own
home or office. Each
mall will eventually be made up of two sections, the "National Mall"
(now online), which is made up
of nationally recognized stores such as the Gap, LL Bean, Nordstrom Rack, Toys R Us,
etc. and services such as travel, e-loans, and car buying. The local merchants
area will be made up of local merchants and services.
As a guide for the internet
newcomers who are just entering the world of online
shopping we have gathered together some helpful information and included
it here to help make make your online shopping experience a more
educated and enjoyable one.
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intro | why
online shopping | it's easy | how
it works | online payments | purchasing
tips | glossary
back to
Emalls of America
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Intro to the Internet
Welcome to the inescapable phenomenon known as the
internet. Not a day goes by that television, daily newspapers and magazines are
not filled with stories and information about how it is rapidly changing our world.
Not un like the telephone in the early 1900's, the automobile in the 1920's, and the television in the
1950's, the migration to the internet by millions of people from around the
world is changing the way we do business at home and at work,
as well as the entire educational system.
In it's
infancy, around 1994, there were approximately 39 million people using the
internet. That number had increased to about 51 million
in 1997, and in 2000 the number has increased to 315 million. The use of the
internet continues to grow each day at an unbelievable
rate. If you have been using the internet for anytime at all, you know why so many people have so
enthusiastically embraced the internet and all it has to offer.
For those of you just beginning to become familiar with the internet, you are about to
discover a resource that has few boundaries and that has the potential to change forever, the way you manage your everyday
life.
Why shop on the internet?
The benefits of shopping on the
internet are numerous and to summarize them is difficult. However there are two key
aspects to online shopping that make it very attractive to most people.
1)
Convenience - You have to go no further than your computer to access the
boundless resources and services available online; 24 hours
daily, 7 days a
week,
and 365 days a year.
2) Accessibility - Shopping online allows people to
shop at stores without regard
to geographic limitations
both locally and around the world with just a few clicks of
the mouse.
Shopping online is what many users find most attractive about having
access to the internet. Traditional brick&mortar shopping does have its rewards,
but many shoppers are beginning to see even more advantages to shopping
online.
Here are just a few advantages:
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it saves time
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it saves money
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no checkout lines
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there are no crowds
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no geographic limitations
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costs comparison shopping is easy
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many items can be purchased for
less
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hundreds of thousands of items are available through one source
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it's easy to purchase gifts
and have them sent directly to the recipient
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there is no travel to the stores, between stores, or even around a store
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you don't get
redirected or put "on hold" while trying to purchase such items as airline tickets
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a few clicks of your mouse
can show you the quality, colors or prices of similar items from a variety of merchants
With so many benefits, the internet is changing forever the way we all shop.
More and more people are learning about the advantages to shopping
online and setting aside their uncertainties as they discover how
safe, convenient and accessible it can be.
Easier than a trip to the city!
For those new to online shopping
and feeling slightly intimidated by the thought of trying to find an item and
then actually purchasing it, rest assured that it can actually be easier than taking a shopping trip to the city.
To begin with, think of your computer as being your means of transportation
which will take you where ever you want to shop. Once there, you simply
browse undisturbed, at your own pace, and pick out the items you want to purchase. An
emall is similar to the mall you are accustomed to visiting by bus or car. It
contains a variety of familiar stores, retailers and catalogers that are all listed on one site. Just like in a
brick&mortar mall, the emall can make shopping easier. You might also save money by shopping at
the emall as many merchants offer a discount for shopping there.
How it works!
Upon entering the emall and
following the links from the directory to your favorite store you can
enter the store with a click of the mouse and begin looking around and deciding if there are any purchases you would like to make. To do this, you need only follow the prompts that will be on your computer screen. You might expect to take the following steps:
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1) As you shop and select
items that you would like to purchase, they will most likely be
automatically placed in a virtual shopping cart.
Commonly used in larger stores, shopping carts allow you to add or
remove products from your virtual cart until you
complete the check out process. Put simply, the site keeps an ongoing list of the items you
have selected while you are shopping.
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2) In smaller stores without shopping carts
you may be asked to fill out an order form, checking items that you
want to purchase.
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3) When you are finished
shopping in a particular store and ready to purchase your selections you will go through a "check out process."
This process shouldn't seem any more complicated than if you were shopping from a catalog
or in a brick&mortar store (one notable difference... no
checkout lines). As is the norm you should make sure you are happy with the items you have
selected and at this time make any last minute changes. (Don't
worry, no one is standing in line behind you waiting for you to make
up your mind so take your time!)
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4) When you are certain you
are ready to checkout you can click where indicated to complete your order.
At this point you will be required to enter such information as your name, address, any special shipping instructions, etc. You will also be asked
to enter your email address so that the
merchant can send you an email confirmation of your order. It is
important to save this message for future reference.
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5)The final step allows you
to select the shipping and payment options. There are a number of ways to pay for online purchases, including checks and money orders.
However most online transactions are made by credit card or other forms of "currency" that allow for the fast,
secure transmission of electronically transferred funds.
Online payments
As mentioned above, during the
final step of the checkout process you will be asked for information on how you would like to pay. Credit cards are the payment vehicle of choice for
most merchants and shoppers alike, and the same is true when it comes to
making purchases online. You should also consider the advantages of using one credit
card over another. For example, some issuers may offer superior benefits, such as warranties, satisfaction guarantees, or fraud protection. It would also be a good idea to use
a card from a financial institution that allows you to access your account information online at any time.
Security fears are often the reason
many new online shoppers are hesitant to give out personal information
online.... particularly financial information. Online technology
advancements have all but eliminated any reason for these concerns. However, if you are concerned about giving out credit information over the
internet, you might consider shopping only with a credit
card that offers fraud protection guarantees that make you not liable for
any unauthorized charges. The majority of the major credit card issuers
now offer online fraud protection as do many of the online merchants. To
find out if this service is offered by a merchant check for a link on
the site that addresses their purchase policies. In a worst case
scenario, if you're ever a victim of credit card fraud, the Fair Credit Act specifies that your credit card company can hold you liable for no more than $50 in fraudulent charges to your account.
We suggest our visitors to the emalls follow the tips below when shopping
online.
1) Shop the stores you
know best first. By beginning your online shopping experience with these
merchants, you already have the comfort of shopping with someone you know and trust.
2) Most stores provide lots of information and viewing options, but you still must make a purchase decision without examining the merchandise.
Check the " Return Policy". Make sure you understand the return policy for purchases made
online.... don't forget, returning an item usually means shipping it
back although many online stores that have brick&mortar stores
will now allow you to return items to the nearest store.
4) Be aware of the shipping process. Many sites offer free shipping, but others charge for this service.
Find out when you can expect delivery.... quite often you will be
provided a tracking number so that you can track your delivery
online or by phone. Another thing to be aware of is whether or not you
must be home to accept the delivery.
5) Low overhead for online merchants means savings for online shoppers. Discounts and extra rewards are also just a few of the
other benefits to shopping online
stores.
6) Retailers known for their excellent customer service will in most
cases try to maintain this reputation on the internet as well.
7) Use secure online forms and or secure
servers. Information entered into secure online forms allows only the intended party to translate the
encrypted information. Most browsers will indicate that a site
or form is secure by displaying a locked padlock symbol. Secure
sites and pages usually have a web address that begins with https:
versus http:
8) Keeping good records is important to keep track of your online purchases
which is no different than doing so when purchasing from a
brick&mortar store. Always print out copies of your sales
invoice and also save them on your computer. The invoice should
include the cost of the purchase, the confirmation number, and any other
pertinent information.
9) Finally, if you're still a little weary about this new way of shopping, start by making a small purchase. This will help you
get your feet wet. Before you know it you'll be shopping with confidence
on a regular basis wondering how
you ever survived without the internet in your previous life.
Glossary of Internet and Online Shopping Terms
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Browser
A program which allows the user to access, move between and view material on
a web site. Examples of popular browsers in use today include Netscape Navigator,
Microsoft Explorer and FireFox.
Check Out
Final step in the online shopping process. This is the stage where you input credit card information and finalize the purchase.
Cookie
A small text file stored on your computer about a website you have visited used to remind that site about you the next time you visit it.
Emall
Short for electronic mall. An emall is made up of a number of online merchants
and services.
E-mail
Electronic mail sent and received via the internet.
Encryption
Software created to code internet content for security and privacy. Encryption
is used to protect credit card transactions and other transactions involving private information.
Home Page
The starting point of a website. A home page is similar to a table of contents offering direct links to different parts of the site.
Internet
A system that connects computers together in a global network of
links to various web sites.
Internet Service Provider (ISP)
A company that provides local access to the internet
usually by means of a dialup connection, Digital Subscriber Line (DSL) or via cable.
Link
A link generally refers to any highlighted words or phrases on an
internet site that allows the user to click on, and then jump to another section of the same document or to another
web site.
Online Communities
Websites devoted to bringing people together with similar interests by providing chat rooms, message boards, and other information and resources in one place.
Online Directories
Similar to a search engine, online directories take information from the
internet and place them in categories by topic allowing people
to search for information. An example of an online directory is Yahoo.
Password
Coupled with a username, or user id, a password gives users access to secure parts of a website. Users should keep passwords private to increase their security on the Internet.
Search Engines
Sites that are equipped with special software that allow the user to search the
internet for sites that contain specified key words, phrases or topics. Examples of search engines include
Google and Alta Vista.
Secure Online Forms
Forms that encrypt the information input by the user about themselves when it is
sent to the recipient. Once reaching it's destination it can only be de-encrypted by the receiving party.
Secure Server
A web server that uses encryption to prevent others from reading messages to or from your browser. Online shopping sites use secure servers to prevent others from viewing ordering information. Also known as a Secure Sockets Layer.
Surf the Net
Browse the internet.
URL
Acronym used for Uniform Resource Locator, a URL is a website's unique address on the
internet.
Username or User id
Usually coupled with a password, a username gives users access to websites that
have restricted access.
Virtual Shopping Cart
A metaphor for keeping track of items that online
shoppers have selected in a virtual store. Shoppers can select items and place
them or remove them from their virtual shopping cart.
Website
A collection of web pages that reside at the same
address on the internet.
????????????????????????????????????????????????????????????????????????????????????????????????????
intro | why
online shopping | it's easy | how it
works | online payments | purchasing
tips | glossary
back to
Emalls of America
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